If you’re anything like us, you see the vehicle top as an under utilized advertising medium in desperate need of disruption. In both the traditional taxi and ride-sharing spaces there are thousands of rooftops that could be generating millions of brand impressions, but are instead doing almost nothing. With the sophistication of today’s marketing technology, innovators will find success in digital media.
Taxitop Media has collaborated with Uber India to monetise this opportunity via various modes of Advertising in the interior and exterior of the car. Digital Taxi Top Display is a flagship product of Taxitop Media. We are already live with 40 digital display end points on Uber cabs.
Like most Out of home inventory, digital vehicle top advertising is one-to-many medium. Because the digital asset is on the move and communicates real-time GPS location, media can be programmed for playback in predefined geofences. Combined with key value pairings like time of day, weather and other live data, the vehicle top medium offers a dimension of targeting, unique to OOH.
Of critical importance to any advertising network is the quantity of generated media impressions in a given location. Our content management software, when paired with the Digital TaxiTop Display, can report when and where each ad is played, and provide the impression metrics that marketers use to understand the ROI of their media buys.
Digital vehicle top displays are connected to a cellular network to facilitate the location-based content playback, as well as enabling the administration of content downloads, traditional scheduling, and hardware monitoring. Our proprietary Content management system allows for direct-buy, arming buyers to purchase and play content without any intervention from the inventory owner.
Taxitop Media has collaborated with Uber India to monetise this opportunity via various modes of Advertising in the exterior of the car. Wrap Taxi Top Display is a product of Taxitop Media.